About Me

With a background in Advertising, Graphic Design and with a specialization in Fashion Design, I bring over 15 years of experience in retail, combining creativity, commercial strategy, and consumer insight.

I began my career as a Visual Merchandiser, collaborating with former teams from Inditex and J.Crew for the opening of department stores in Ecuador and Costa Rica. Later, I transitioned into fashion and footwear design, as well as purchasing accessories, expanding my expertise in product development and trend analysis.

I have led store concept projects from initial inspiration to final conceptualization, designing commercial furniture, decorative elements, and developing visual merchandising that aligns with brand identity.

My experience across various areas of retail has strengthened my adaptability, strategic vision, and ability to solve creative challenges. I am passionate about creating spaces that connect with customers and deliver memorable experiences. I am always open to new projects and creative collaborations.