Overview:
Design and development of a retail space inside Quito’s international airport. The project focused on maximizing visibility, product accessibility, and brand identity within a fast-paced, high-traffic environment.
My Role:
- Concept development and store layout design
- Product curation and visual merchandising
- Customer experience flow optimization
- Coordination of design execution on-site
Design Goals:
- Attract traveler attention with a strong first visual impact
- Streamline the shopping experience for quick, intuitive decisions
- Reflect brand identity through product zoning and display design
Results:
- Increased visibility and sales of key products
- Functional flow adapted to traveler behavior
- A cohesive, memorable shopping environment aligned with brand values